• SEO How-to, Part 4: Keyword Research
    by Jill Kocher Brown on June 3, 2020 at 1:34 pm

    Keyword research is the process of analyzing the search-engine queries of real people. That data — a window into the desires of searchers — is a gold mine for search engine optimization. The post SEO How-to, Part 4: Keyword Research appeared first on Practical Ecommerce.

  • Covid-19, NFC, and the Future of Contactless Payments
    by Mike Eckler on June 2, 2020 at 2:19 pm

    Once touted as the future, contactless payments never achieved mass popularity. Shoppers preferred the familiar swipe, dip, PIN-entry, and signature. The Covid-19 pandemic will likely change that as consumers are now more conscious of what they touch. The post Covid-19, NFC, and the Future of Contactless Payments appeared first on Practical Ecommerce.

  • 20 Free Web Design Tools from Spring 2020
    by Sig Ueland on June 2, 2020 at 11:48 am

    Free resources from the design community can add value to an ecommerce site. Here is a list of new web tools and design elements from spring 2020. There are designer and developer apps, coding resources, color tools, fonts, and more. The post 20 Free Web Design Tools from Spring 2020 appeared first on Practical Ecommerce.

  • Understanding ‘Sessions’ in Google Analytics
    by Armando Roggio on June 1, 2020 at 3:49 pm

    The word "session" in an English dictionary reads something like "a period of time devoted to a particular activity." It could be, for example, an individual working on a specific task or goal. Google Analytics uses the term "session" in a similar manner. The post Understanding ‘Sessions’ in Google Analytics appeared first on Practical Ecommerce.

  • Ecommerce Product Releases: June 1, 2020
    by Sig Ueland on June 1, 2020 at 2:23 pm

    Here is a list of product releases and updates for late-May from companies that offer services to online merchants. There are updates on social commerce, financial products for merchants, self-service ad platforms, selling on Amazon, and quick-launch commerce services. The post Ecommerce Product Releases: June 1, 2020 appeared first on Practical Ecommerce.