Metaverse is the blending of digital and physical experiences. The term first appeared in a 1992 novel. Now brands are in the metaverse, engaging consumers creatively. The post 12 Examples of Brands in the Metaverse appeared first on Practical Ecommerce.

Could aggressive ad targeting go away? A confluence of proposed U.S. privacy legislation, federal rule changes, and a decentralized web suggest a coming digital ad transformation. The post Are Big Changes Coming to Digital Ads in 2022? appeared first on Practical Ecommerce.

Many creators publish a paid newsletter. But getting subscribers is not easy. It takes aggressive promotion, such as the five ideas in this piece. The post 5 Ways to Promote a Paid Newsletter appeared first on Practical Ecommerce.

We explained influencer marketing and its key tactics in our recent 8-part series. This post reviews examples from four merchants of influencer marketing success. The post 4 Successful Influencer Marketing Campaigns appeared first on Practical Ecommerce.

Sean McGinnis arrived at Kuru Footwear, a direct-to-consumer brand, in 2020 as chief marketing officer. One year later, he's president of the company, and sales are booming. The post Paid Search Drives Kuru Footwear to 2021 Success appeared first on Practical Ecommerce.