by Armando Roggio on November 23, 2020 at 1:27 pm

B2B ecommerce was already growing rapidly when the global pandemic struck in early 2020, accelerating the wholesale industry's digital transformation. And while it would be possible to list many industry shifts for the coming year, five trends could be especially disruptive. The post 5 B2B Ecommerce Trends for 2021 appeared first on Practical Ecommerce.

by Sig Ueland on November 23, 2020 at 10:00 am

Taking the photographs is just the start of compelling product images. Adobe Photoshop’s image editing suite provides plenty of tools to perfect and highlight product images against the right background. The post 15 Photoshop Tutorials for Product Photography appeared first on Practical Ecommerce.

by Bill Sebald on November 22, 2020 at 2:36 pm

Search engine optimizers are like black sheep in a family. Our work is often misunderstood. Colleagues wonder what we are doing or how we make money for the company. Why do we read blog posts all day, they sometimes ask? Success in organic search can be elusive. The post A Day in the Life of an SEO appeared first on Practical Ecommerce.

by Eric Bandholz on November 20, 2020 at 4:31 pm

An ecommerce company is a collection of platforms, apps, and service providers. That's certainly the case with Beardbrand, the company I launched in 2012. James Wilson is Beardbrand's growth marketing manager. I asked James to describe our technology stack, hoping that the decisions we've made (good and bad) can help other merchants. The post Beardbrand’s Technology Stack: Platforms, Apps, Services appeared first on Practical Ecommerce.

by Armando Roggio on November 19, 2020 at 2:11 pm

Entrepreneur-lead businesses can become unwieldy as they grow. To survive, founders often must embrace a management system and delegate responsibilities. "An entrepreneur slips and falls off the edge of a cliff. On his way down, he manages to grab onto the end of a vine," wrote Gino Wickman, in his book, "Traction." The post During Covid, Ecommerce Founders Can Invigorate Their Companies appeared first on Practical Ecommerce.