• Home Gym Provider Overcomes Supply Disruptions, Thrives
    by Eric Bandholz on April 16, 2021 at 1:59 pm

    Imagine selling home gym equipment online at the onset of the pandemic. Athletic clubs were closed. Consumers were stuck in their houses. According to Kaevon Khoozani, the founder of Canada-based Bells of Steel, the demand for weight-training equipment was “obscene.” “We ran into two giant hiccups,” Khoozani told me. The post Home Gym Provider Overcomes Supply Disruptions, Thrives appeared first on Practical Ecommerce.

  • Ecommerce Product Releases: April 15, 2021
    by Sig Ueland on April 15, 2021 at 2:26 pm

    Here is a list of product releases and updates for mid-April from companies that offer services to online merchants. There are updates on live-stream shopping, eBay ad campaigns, customer experience platforms, loyalty programs, and more. The post Ecommerce Product Releases: April 15, 2021 appeared first on Practical Ecommerce.

  • How Businesses Go Carbon Neutral
    by Marcia Kaplan on April 15, 2021 at 1:02 pm

    Climate change is front and center in the news. How businesses can make a positive impact is not well understood. I'll provide an overview in the post. First, a few definitions. The post How Businesses Go Carbon Neutral appeared first on Practical Ecommerce.

  • Using Wikipedia for Content Marketing, SEO
    by Armando Roggio on April 14, 2021 at 1:48 pm

    Wikipedia can be helpful for content marketing, link building, and entity research, helping marketers reach an audience of potential customers. To be clear, since at least 2007, all external links from Wikipedia include the nofollow attribute, directing search engines not to count the links in page-ranking algorithms. The post Using Wikipedia for Content Marketing, SEO appeared first on Practical Ecommerce.

  • Ask an Expert: How Does Artificial Intelligence Impact Ecommerce?
    by PEC Staff on April 13, 2021 at 11:42 am

    “Ask an Expert” is an occasional feature where we pose questions to ecommerce practitioners. For this installment, we've turned to Gagan Mehra, an international ecommerce consultant and a longtime contributor, who explains artificial intelligence. The post Ask an Expert: How Does Artificial Intelligence Impact Ecommerce? appeared first on Practical Ecommerce.