• Influencer Marketing, Part 3: Setting Goals
    by Joe Sinkwitz on June 17, 2021 at 1:13 pm

    Now that you know what influencer marketing is and why you as an ecommerce brand should use it, the next step is to create campaign goals before spending your hard-earned budget. The ultimate marketing goal of ecommerce brands is, presumably, acquiring profitable customers. But there are many ways to do that. The post Influencer Marketing, Part 3: Setting Goals appeared first on Practical Ecommerce.

  • Email Marketers Should Know Subscribers Better
    by Armando Roggio on June 16, 2021 at 1:24 pm

    How important is email list segmentation? Some leading retail brands and marketplaces are allowing subscribers to opt-out of Father's Day email promotions this year. Etsy, Free Fly Apparel, Tesco, and many others have asked subscribers if they want to receive marketing announcements for Mother's Day or Father's Day. The post Email Marketers Should Know Subscribers Better appeared first on Practical Ecommerce.

  • Ecommerce Product Releases: June 15, 2021
    by Sig Ueland on June 15, 2021 at 8:03 pm

    Here is a list of product releases and updates for mid-June from companies that offer services to online merchants. There are updates on pay-later financing, social commerce, B2B solutions, affiliate marketing, fraud prevention, and sales tax. The post Ecommerce Product Releases: June 15, 2021 appeared first on Practical Ecommerce.

  • Apple’s iOS 15 Will Change Email Marketing
    by Carolyn Nye on June 15, 2021 at 2:08 pm

    Apple recently unveiled its iOS 15 software, which rolls out this fall. Most of the new features focus on privacy, data tracking, and user security. Two features, "Mail Privacy Protection" and "Hide My Email," will dramatically impact email marketing. The post Apple’s iOS 15 Will Change Email Marketing appeared first on Practical Ecommerce.

  • Steps to Greener Ecommerce Warehouses
    by Elaine Porteous on June 14, 2021 at 7:15 pm

    Ecommerce warehouses are often not environmentally friendly. They consume vast amounts of energy. Many pose hazards to their employees. Material handling equipment, lighting, heating, air conditioning — all create emissions, some of them toxic. The post Steps to Greener Ecommerce Warehouses appeared first on Practical Ecommerce.