by Armando Roggio on February 19, 2020 at 2:00 pm

In 2020, Amazon will deliver roughly 3.5 billion packages in the United States — more than FedEx. That could signal a trend toward first-party logistics, price pressure, and fragmentation in the package delivery industry. The post First-party Logistics Could Transform Ecommerce appeared first on Practical Ecommerce.

by David Shreni on February 18, 2020 at 3:52 pm

Ecommerce sites typically have goals for overall revenue and growth. However, it is essential to create mobile-specific goals, too. Roughly half of ecommerce traffic now comes from mobile devices, according to Google. Thus specific metrics for mobile — i.e., conversions, bounce rates — are critical. The post Success in Mobile Commerce Requires a Mobile-specific Strategy appeared first on Practical Ecommerce.

by Armando Roggio on February 18, 2020 at 1:56 pm

Not every customer pays the same price. Online merchants sometimes offer different prices to different sorts of customers. Businesses on BigCommerce's Enterprise plan can assign prices to customer groups, such as wholesalers or retailers. The post Managing Custom Prices in BigCommerce appeared first on Practical Ecommerce.

by Sig Ueland on February 17, 2020 at 4:44 pm

Here is a list of tools to help Amazon sellers with product research, keyword research, analytics, feedback and review management, and more. There are niche tools to simplify tasks and all-in-one platforms for comprehensive management. The post 19 Helpful Tools for Amazon Sellers appeared first on Practical Ecommerce.

by Bill Sebald on February 17, 2020 at 3:09 pm

Most ecommerce platforms have improved their SEO functionality to enable easy, sitewide changes. But it's impossible to scale SEO entirely. The post SEO: When to Scale (or Not) appeared first on Practical Ecommerce.