• 12 New Ecommerce Books for Fall 2021
    by Sig Ueland on September 20, 2021 at 1:41 pm

    Here’s a batch of new ecommerce books for your fall reading list. There are titles on branding, social media marketing, personalized customer experience, entrepreneurship, and the post-pandemic workplace. I compiled this list using Amazon. From Amazon’s “Books” category, I selected “Business & Money.” From there I chose the “Processes & Infrastructure” sub-category and selected “E-commerce.” The post 12 New Ecommerce Books for Fall 2021 appeared first on Practical Ecommerce.

  • Will Supportive Spending Impact Ecommerce?
    by Armando Roggio on September 20, 2021 at 12:23 pm

    The pandemic changed how shoppers think about life generally and the products they use specifically, according to reports from Google, Accenture, and others. This includes picking brands and products for ethical reasons instead of economic ones. The post Will Supportive Spending Impact Ecommerce? appeared first on Practical Ecommerce.

  • A Perfect Storm for 2021 Holiday Email Marketing
    by Carolyn Nye on September 19, 2021 at 3:00 pm

    Labor shortages, pent-up consumer demand, and supply chain disruptions could dramatically impact retailers this holiday season. Those developments, coupled with privacy changes on Apple's new iOS 15, mean email marketers face a perfect storm of uncertainty. The post A Perfect Storm for 2021 Holiday Email Marketing appeared first on Practical Ecommerce.

  • Should DTC Brands Sell to Mass Merchandisers?
    by Eric Bandholz on September 17, 2021 at 12:28 pm

    Beardbrand's products are in all 2,000 Target stores. Lindsey Reinders, my business partner, drove that project in 2018. Selling products to mass merchandisers is a goal of many direct-to-consumer ecommerce brands. Has selling to Target worked out for Beardbrand? I asked Lindsey that question and more. The post Should DTC Brands Sell to Mass Merchandisers? appeared first on Practical Ecommerce.

  • What Makes a Good Ecommerce Brand?
    by Armando Roggio on September 16, 2021 at 3:05 pm

    Helen Vaid is CEO of Foundry, a business aggregator that buys and grows commerce brands. She believes the explosion of products and seemingly unlimited consumer choice mean brands must do more than merely sell goods and services. The post What Makes a Good Ecommerce Brand? appeared first on Practical Ecommerce.