by Rebeca Pop on July 14, 2020 at 2:05 pm

Your boss requested an urgent report that shows the trends of key metrics in Google Analytics. You need to locate the data and create a few charts. What kind of charts should you choose? What colors? Here are three books to get started with data visualization. The post To Master Data Visualization, Start with These 3 Books appeared first on Practical Ecommerce.

by Sig Ueland on July 13, 2020 at 1:20 pm

Ghost is an open-source publishing platform. Started as a Kickstarter campaign by a former developer with WordPress, Ghost offers simple content management and built-in features for search engine optimization and email newsletters. Here is a list of free templates to publish content on Ghost. The post 13 Free Themes for Publishing on Ghost appeared first on Practical Ecommerce.

by Jill Kocher Brown on July 13, 2020 at 11:08 am

Keyword research is the process of identifying the words that consumers use to search for your products on Google and other search engines. Keyword mapping assigns those terms to pages on your site. This is the seventh installment in my "SEO How-to" series. The post SEO How-to, Part 7: Mapping Keywords to Content appeared first on Practical Ecommerce.

by Armando Roggio on July 12, 2020 at 2:21 pm

The United States Postal Service reported a $4.5 billion loss in the fiscal 2020 second quarter, which ended on March 31. Democratic members of Congress have proposed investing $25 billion to help the USPS. Whatever happens to the agency will likely impact small and mid-sized ecommerce companies. The post USPS Woes Could Impact Ecommerce SMBs appeared first on Practical Ecommerce.

by Eric Bandholz on July 10, 2020 at 3:33 pm

What's the most competitive product on Amazon? Smartphone cases. What does Matt Altschul's company, Smartish, sell? Smartphone cases. And it thrives. I spoke with Altschul recently about Amazon, phone cases, and custom manufacturing, among other topics. The post Entrepreneur Sells the Most Competitive Product on Amazon, and Thrives appeared first on Practical Ecommerce.