by Matthew Umbro on April 8, 2020 at 2:23 pm

In "3 Handy Google Ads Scripts to Automate Tasks," I addressed methods to expedite pay-per-click management. But, in my experience, advertisers should cautiously embrace Google's push to automate campaigns. The key is to find the right balance of automation and user control. The post In Google Ads, Balance Automated Bids with User Control appeared first on Practical Ecommerce.

by Jill Kocher Brown on April 7, 2020 at 4:33 pm

Being stuck at home due to Covid-19 is an excellent time to improve your search engine optimization skills. The following seven learning sites offer, collectively, 13 free SEO courses. Some include free certificates of completion to showcase your new skills on LinkedIn or elsewhere. The post 13 Free SEO Courses, Beginner to Advanced appeared first on Practical Ecommerce.

by Hamlet Batista on April 7, 2020 at 2:56 pm

I recently worked with a developer to help a merchant speed up its Shopify store. We improved the page speed for mobile and desktop. But the biggest takeaway was how a Shopify theme impacts the page speed. This post lists page speeds of all 72 Shopify themes. The post Page Speed Scores of Every Shopify Theme appeared first on Practical Ecommerce.

by Mike Eckler on April 6, 2020 at 4:13 pm

Ecommerce merchants depend on credit card payments. But the processing fees associated with those payments are notoriously confusing. This post is the second in a series in which I’ll answer frequent payment-processing questions. The first installment, "Part 1: Learning the Jargon," contained an extensive glossary of common industry terms. The post Credit Card Processing FAQs, Part 2: Pricing Models appeared first on Practical Ecommerce.

by Sig Ueland on April 6, 2020 at 12:32 pm

Social media can help brands distribute marketing content and engage customers. Free analytics tools can ensure that a brand's message is connecting with the right audience. Here is a list of useful analytics tools to optimize your social media accounts. The post 17 Free Tools for Social Media Analytics appeared first on Practical Ecommerce.