Publishing a blog on an ecommerce site builds community, creates trust, and gives consumers a reason to return. Sales would likely follow. But online merchants with long-term, quality blogs are rare. What follows are four of my favorites. The post 4 Favorite Blogs from Ecommerce Companies appeared first on Practical Ecommerce.

Social networks are the primary channels of influencer marketing campaigns. Knowing who you're trying to influence is the first step in choosing the network. The post Influencer Marketing, Part 4: Choosing Social Networks appeared first on Practical Ecommerce.

Once found only at the bottom of a sales funnel, the ecommerce product detail page is evolving to address the entire buyer journey, from awareness to sale. Consider a free, basic theme on Shopify called "Simple." Its product detail pages are sales-focused, with eight sections. The post The Full-funnel Product Detail Page appeared first on Practical Ecommerce.

With the right analytics plugin, a WordPress merchant can track prospects and customers, get advanced stats to improve site performance, and fix what’s broken. Here is a list of analytics plugins for WordPress. The post 15 Analytics Plugins for WordPress appeared first on Practical Ecommerce.

Ecommerce has come a long way in accommodating consumers with disabilities. I've addressed over the years many accessibility aspects of online shopping, from screen readers to lawsuits. Shopify, the focus of this post, is a rare ecommerce platform that supplies Voluntary Product Accessibility Templates. The post Setting Up an Accessible Shopify Store appeared first on Practical Ecommerce.