• Introduction to Google Analytics 4
    by Morgan Jones on October 21, 2020 at 2:33 pm

    Google Analytics has come a long way since it launched in 2005. Version 4 is the latest iteration. It enables the blending of online and offline user activity into one reporting stream. The post Introduction to Google Analytics 4 appeared first on Practical Ecommerce.

  • SEO: How to Move Skydivers through the Funnel
    by Jill Kocher Brown on October 20, 2020 at 2:56 pm

    What happens when consumers parachute from organic search results and land on the page Google thinks is the most personally relevant? They skip as much as 95 percent of your prepared journey. The post SEO: How to Move Skydivers through the Funnel appeared first on Practical Ecommerce.

  • 20 Free Courses to Advance Your Design Skills
    by Sig Ueland on October 20, 2020 at 12:14 pm

    Here is a list of free, online design courses. There are courses on design thinking, web design, graphic design, user experience design, logo design, color theory, and more. Some of the courses are multi-class programs, while others are short tutorials. The post 20 Free Courses to Advance Your Design Skills appeared first on Practical Ecommerce.

  • Winners on Prime Day 2020? Non-Amazon Sites
    by Marcia Kaplan on October 19, 2020 at 2:45 pm

    Amazon’s delayed 2020 Prime Day event ran for two days — October 13 and 14 — as it did last year. While it does not release total revenue for Prime Day, Amazon touted in 2019 that Prime Day sales exceeded the prior year’s Black Friday and Cyber Monday sales combined. This year Amazon did not make such a claim. The post Winners on Prime Day 2020? Non-Amazon Sites appeared first on Practical Ecommerce.

  • A Practical Guide to Starting an Ecommerce Business
    by Armando Roggio on October 19, 2020 at 9:00 am

    There is no single formula for starting an ecommerce business. The process is pragmatic rather than theoretical. In this guide, I'm going to address how to start a successful ecommerce business. Each section may inspire you to take further action, such as reading an article, studying a book, or examining a tool. The sections are not steps to be done in order, but rather concepts to consider. The post A Practical Guide to Starting an Ecommerce Business appeared first on Practical Ecommerce.