• Covid-19 Is Driving Some Brands to DTC
    by Armando Roggio on September 21, 2020 at 9:00 am

    The coronavirus pandemic has accelerated the pace of digital transformation in retail, prompting some brands to focus on direct-to-consumer channels. The retail and wholesale industries have long been undergoing an evolution toward ecommerce, digital brands, and DTC sales. But Covid-19 changed retail abruptly. The post Covid-19 Is Driving Some Brands to DTC appeared first on Practical Ecommerce.

  • Email Marketing: Optimizing ‘From’ Lines, Subject Lines, Pre-headers
    by Carolyn Nye on September 20, 2020 at 2:55 pm

    Email marketing remains a cornerstone of most ecommerce companies. But optimizing "from" lines, subject lines, and pre-headers is challenging for even the savviest marketers. I'll offer tips in this post. The post Email Marketing: Optimizing ‘From’ Lines, Subject Lines, Pre-headers appeared first on Practical Ecommerce.

  • A Passion for Cosmetics Leads to $1 Million in First-year Sales
    by Eric Bandholz on September 18, 2020 at 3:56 pm

    The YouTube-to-ecommerce business model may be the best way to build an audience of customers. It worked for my company, Beardbrand, when I posted beard-grooming videos on YouTube. And it worked for Lisa and Paul Jauregui. Lisa’s passion for cosmetics led to her YouTube channel, which educates consumers on the use and selection of those products. And that audience generated customers for BK Beauty, a direct-to-consumer cosmetics brand that the Jauregui’s launched in August 2019. The post A Passion for Cosmetics Leads to $1 Million in First-year Sales appeared first on Practical Ecommerce.

  • After 20 years of ecommerce, change is the only certainty
    by Richard Stubbings on September 17, 2020 at 9:26 pm

    Designing, building, and launching a website is just the beginning of an ecommerce business. Attracting and converting visitors is the next, all-important step. A website alone does not guarantee anything. But the most critical factor in long-term success is the ability to change and adapt. The post After 20 years of ecommerce, change is the only certainty appeared first on Practical Ecommerce.

  • 2020 Holiday Shopping Is a Tale of 2 Consumers
    by Armando Roggio on September 17, 2020 at 1:34 pm

    Covid-19 has throttled the U.S. economy, dropping the nation's gross domestic product 31.7 percent in the second quarter of the year. The economic effect, however, has impacted folks differently. The post 2020 Holiday Shopping Is a Tale of 2 Consumers appeared first on Practical Ecommerce.